Dec 27, 2024

6 Types of Corporate Training Videos that get Watched

6 Types of Corporate Training Videos that get Watched

Traditional corporate training is stuck in the old way of doing things. Corporate training videos either rely on presentation formats or “click-through” modules that don’t meet the needs of your employees. When you have to deliver training across multiple departments and time zones, you quickly realize that these sessions no longer have the impact you think they do.

This type of training creates knowledge gaps, slows onboarding, and puts remote employees at a disadvantage. It also reinforces the notion that training is a checkbox exercise rather than a valuable learning opportunity.

There’s a better way—asynchronous video training. Think of bite-size, on-demand learning modules that employees can access, whether they’re working from home in Houston or a coffee shop in Helsinki.

In this guide, you’ll learn about the different types of corporate training videos you can create along with examples to get inspiration from.

Types of corporate training videos

Employee training doesn’t have to be limited to dull and lifeless presentations. Instead, a good training video goes a long way in allowing employees to train on their own time—you know, when they can pay attention. 

Here are six types of employee training videos to bring the spark back and engage employees while enabling long-term knowledge retention:

1. Screen recording videos

Screen recording videos capture your screen activity while you demonstrate processes, navigate software, or explain complex workflows. You can use a free screen recorder tool like Loom to capture your screen and face, or simply a voiceover to provide more context while giving training.

Loom training
A simple user interface and cross-device compatibility make Loom a top choice for recording training videos.

Here’s what makes screen recorded videos powerful:

  • Give asynchronous demos: Instead of listening to abstract explanations, employees see how to perform tasks in your company’s actual systems.

  • Reuse videos: Record once and reuse as needed—this makes screencast videos perfect for repetitive training like software onboarding or system updates.

  • Reduce errors: When employees can see each click and keystroke, they’re less likely to make mistakes in critical processes.

Imagine walking a new hire through your company’s CRM system. Rather than sending them a 20-page PDF manual, you can use Loom to record your screen share while you navigate the platform, highlighting key features, and sharing insider tips—all while providing verbal context and explanations.

2. Microvideos

Think of microvideos as TikToks for corporate training. These one- to three-minute videos focus on one specific topic or skill, making them perfect for just-in-time learning.

Why microvideos are gaining traction:

  • Highly focused content: Each video tackles one specific concept, process, or skill—no cognitive overload.

  • Higher completion rates: Employees are more likely to finish watching short clips and retain information.

  • Mobile-friendly learning: These short videos are perfect for on-the-go learning or quick refreshers between tasks.

  • Searchable knowledge base: You can build a library of quick-reference videos that your employees can access as needed.

Consider a sales team learning new objection-handling techniques. Instead of an hour-long training session, you could use Loom to create a two-minute video series, each addressing a specific objection with clear examples and responses.

3. Onboarding videos

Many new hires tend to feel overwhelmed with the barrage of training resources that are usually sent their way—multiple PDFs, a presentation, and a few videos here and there. Providing shorter videos is a better way to help them digest everything they need to know about your company.

A good onboarding video library includes the following:

  • Company culture showcase: Bring your values and mission to life through real employee stories and day-in-the-life glimpses.

  • Role-specific guidance: Provide training content that helps new hires understand their specific responsibilities and success metrics. Show them how to converse with customers using brand-specific language or values.

  • Process walkthroughs: Explain important tasks like email access and submitting expense reports.

  • Meet-the-team introductions: Put faces to names and help new employees feel connected to their team members, even in remote settings.

The goal is to create a consistent experience for all new hires while maintaining a personal touch. You could create a training repository, just like the team at Loom, so that new hires can access the right information whenever they need it—reducing back-and-forth during onboarding.

Welcome new teammates with a friendly Loom video message.

4. How-to videos

How-to videos are an efficient way to break down a complex topic or process into digestible step-by-step training. If you’ve ever received an email that’s too long or attended a meeting that doesn’t cover the specifics of a process, you know what this looks like. 

This explainer video demonstrates how new Loom features work and benefit its customers

These videos are process-focused, so you can open your video training software and get right into the necessary steps. Loom can capture your face, a video, and a screencast. The recording feels like a one-on-one conversation with a trainer—but your team gets the benefit of revisiting the “conversation” to absorb the walkthrough at their own pace.

Let’s say you’re configuring a setup for your company’s podcast. You can record a Loom video to show your team what equipment they need and walk them through setting it up. Future team members benefit, too, from the consistent brand feel and experience.

5. Animated videos

Sometimes the best way to explain an abstract concept isn’t to show it—it’s to animate it. Animated training videos offer an excellent way to get creative with your training videos by turning them into stories that hook and engage employees.

Let’s say you want to explain a compliance framework that’s relatively new in the industry. Instead of listing it, turn it into a short story that succinctly conveys your message. These instructional videos make it easier for your employees to grasp and retain details in the long term.

6. Role-play videos

Remember those awkward role-play exercises in traditional training sessions? Role-play videos turn that learning technique into a repeatable training experience your employees can learn from—without the pressure of live performance.

Here are a few scenarios in which role-play videos work well:

  • Customer service interactions and conflict resolution

  • Sales conversations and objection handling

  • Management scenarios and difficult conversations

  • Cross-cultural communication training

  • Safety protocol demonstrations

If you’re looking to help your employees build confidence and learn new skills, role-play videos are a safer way to do that. Use Loom to record yourself role playing a conversation or giving an example of a script during your sales training as a subject matter expert.

Sales training videos can also show your sales reps how to use tools like Loom to engage prospects

Use specific scripts to show your trainees how to handle different situations like objections or cold-calling openers.

6 examples of effective corporate training videos for L&D teams

Learning and development (L&D) teams and instructional designers are always looking for creative ways to engage their internal teams. Here are a few examples of the best training videos that hit the mark: 

1. Loom’s use case tutorial

The Loom team shows how using Loom to explain a company process eliminates having to host repeated meetings.

Loom’s screen recording tools make it easy to create on-demand training videos.

The brand team’s producer was able to show her screen using the screen recorder and clearly explain the process in one go. While a text document gives the specifics of what to expect, this type of video gives the audience more context about the company’s process for submitting a design project.

Videos are more engaging for viewers, as they keep your viewer’s attention and also have interactive elements like comments and emojis. And with Loom AI, they take less time to spin up than writing a long document. 

Loom AI does the heavy lifting for you. For every video you create, it automatically generates a transcript, title, summary, and chapters. This also makes your content more accessible, so your team can learn in the way they need, via video or text.

2. Amaze.org’s compliance training video

The video below from Amaze.org touches on a very difficult topic in the workplace—sexual harassment. Considering how sensitive and conceptual the topic is, it was an excellent choice to use an animated style video to articulate the problem.

AMAZE.org uses animation in this compliance training video to explain the complex yet important topic of sexual harassment.

The company used specific phrases and gestures in the video that could trigger individuals, but softened the delivery with an animated video format that still educates the target audience on the concept and how to identify such harassment.

This is the way to go if you’re finding it hard to explain a complex concept or need to create videos for sensitive topics. You could draw up a framework or explain a concept using tools like Excalidraw, then use Loom’s screen recording and voiceover feature to explain your process.

You can also annotate an existing whiteboard video, or simply record your screen while reviewing a document to add a personal touch. You can even draw on your video or highlight specific areas to emphasize certain parts of the video, adding context with your voiceover. 

3. McDonald’s cheeseburger training

There’s usually a learning curve to face when you’ve newly joined an organization. Microvideos can ease that adjustment.

The creator shows new and potential hires how to make a McDonald’s cheeseburger. Instead of running the same demonstration multiple times with each team member, the company captured the process in a short, evergreen video resource.

This video does two things really well. First, it’s just 62 seconds long, which makes it easy to digest and learn from. Second, it also shows employees where to find the right tools and food items, how to use them, and how to arrange them. It leaves no room for questions, which is a hard thing to do for explainer videos.

4. Ernst & Young’s (EY) metro email service

Even though you’re training employees for a specific job function, that doesn’t mean you can’t make training fun for them. 

Ernst & Young produced a wonderfully executed short skit on data security and compliance for client data. Since most of its client interactions are both in-person and online, EY uses a physical mail delivery service to show the dangers of sending client files (data) through random or unapproved delivery systems (apps).

Even though it’s a serious matter that could cost the company millions in fines, the subtle hilarity of the video keeps learners engaged and helps them understand what they shouldn’t be doing.

5. Odyssey Training’s customer service training

Training videos that lack specificity fall flat when there are no tangible examples to contextualize the topic of discussion. Odyssey Training avoids this issue by providing examples of both good and bad customer service.

This approach is helpful when you’ve hired new employees who don’t have experience or aren’t sure how other people perceive their communication skills. 

The team plays out two different scenarios to differentiate which behaviors or nonverbal cues to avoid and which to use in the future. This makes the topic practical, to the point, and easy to digest. 

You can create similar role-play videos using Loom. Record both ends of the conversation yourself or stitch different videos for each role together to create a simulated conversation. If you already have an existing video, you can upload it to your Loom library, and edit or annotate it as needed. 

6. Grant Cardone’s role-playing exercise

Repurposing live training sessions by snipping them into shorter clips is an efficient way to build out training resources. In the role-playing session below, Grant Cardone, CEO & founder of Cardone Capital and business coach, runs through a realistic objection-handling exercise to train a volunteer.

Grant’s method works well because he pauses between each dialogue exchange to explain what the volunteer is doing right and wrong. This way, they can course correct during the exercise and improve, if only slightly, in a short period. Interactive videos make it much easier for learners to absorb information in a short period.

Corporate training doesn’t have to be boring anymore

The way we work has evolved, and it’s time for corporate training to catch up. You don’t have to hold elaborate training sessions to get your employees up to speed. Instead, take advantage of video training software tools like Loom to create effective training videos in less than 10 minutes.

Bring training presentations to life with voiceover or talking head recordings that give your trainees the context they need in a friendly, engaging format. If you make a mistake while recording or need to redo a particular section, use the Rewind feature to go back a few seconds and pick up where you need to. Loom AI can even remove filler words and pauses to tighten up your videos and add on-brand polish.

Your trainees can interact with your videos by commenting on specific parts of the video or adding emoji reactions to show how they feel about the topic/chapter, boosting engagement and giving you real-time feedback about the effectiveness of the training content. 

Need to make sure trainees access videos on the go? Just share a Loom link with them via Slack, email, or the company intranet.

With Loom, you can turn traditional training materials into dynamic video content that actually gets watched—and remembered. Ready to give it a shot? Record your first training video with Loom today.