Top 10 Video Creation Platforms to Boost Engagement

Video is a key way to communicate with clients and coworkers. But 33% of marketers don’t have time or resources to implement a video strategy, which can become a barrier to success. 

With the right video creation platform, you can create high-quality videos without a specialized production team. Many of these platforms also save you time by streamlining editing tasks, or perfecting your videos with AI technology. 

Let’s explore 10 video creation platforms equipped to help businesses unlock revenue and ROI.

Using a video creation platform is a cost-effective way to produce your video content in-house. But don’t worry about sacrificing quality with this lower-cost solution. Video creation apps also excel at creating professional-grade videos thanks to high-quality stock footage libraries, templates, and even AI-powered editing tools.

1. More cost-effective: Hiring a production company to create videos can cost anywhere from $3,000 to $15,000 or more. Video creation platforms typically cost less than $30 for a monthly subscription.

2. Easy to use: Video creation platforms don’t require production skills like color grading or lighting techniques.

3. Scalable: Video creation tools can ramp up to meet your video production needs for seasonal events like company offsites and conferences.

4. Professional quality: While simplified, video creation and editing tools include features that help you film professional-looking video content.

5. Remote team connection: Video tools personalize communication between teammates who would otherwise never see each other face to face, boosting remote team connection. 

These 10 video creation tools provide unique benefits for companies and teams dipping their toes into the video marketing waters for the first time.

1. Loom

Loom is an invaluable tool for creating polished, personalized videos for marketing, sales, and even asynchronous communication across teams. One of the most compelling aspects of Loom is its user-friendliness. Features like Live Rewind and Edit by Transcript let you quickly edit your recording’s audio or visuals.

Loom AI further enhances your ability to create high-quality videos in one take. It automatically embeds CTAs in your videos, writes messages for sharing your content, and removes awkward pauses and filler words so you can produce videos faster and with less effort.

Key features: 

• Edit by Transcript: You can easily edit videos simply by editing the text transcript.

• Add unique flair: Webcam borders and background templates add further personalization.

• Capture your best side: Automatically adjust lighting and filter background noise.

• Share instantly: A shareable video link is available the moment you’re done recording—no need to wait for rendering.

• Speaker notes: These text cues ensure you cover all necessary talking points and keep your video on topic.

Pros: 

• Loom features an intuitive interface that’s easy for beginners to use.

• Successfully reduce meetings with async communication and feedback.

• Screen capture both your webcam and voice for personalized sales and marketing video content.

Cons: 

• Video length and storage space are limited with the free plan.

Pricing: 

Loom offers a free plan, and paid plans start at $12.50 per user per month when paid annually.

2. Movavi Video Suite

A fairly comprehensive video suite, Movavi includes filters, transitions, overlays, stickers, and more to add creative spark to your content. You can use its video editor to trim, cut, crop, rotate, and improve your videos however you wish.

Key features: 

• AI-powered polish: The AI tool removes backgrounds, increases resolution, and more.

• Video editing toolkit: You can cut, trim, and add effects to your videos.

• Share on social: Export videos to social media in up to 4K resolution.

Pros: 

• A comprehensive set of video creation features powers your creativity.

• Movavi converts media files into multiple formats, including .MP4, .AVI, and more.

• Adding customizable captions and your company logo keeps your content on brand.

Cons: 

• This tool costs more than similar video creation platforms. 

• Movavi only works with Windows and macOS.

Pricing: 

Movavi’s Video Suite business license costs $199.95 for a lifetime license.

3. Clipchamp

Clipchamp sports unique features you won’t see in many other video creation platforms. One is the speaker coach, which tracks your pace, pitch, and use of filler words and recommends ways to improve. The other is auto-compose, which lets you upload photos and videos and choose a video style. Then, Clipchamp creates high-quality videos for you using AI.

Key features: 

• Fully stocked library: A library of royalty-free templates, graphics, and video effects is at your disposal.

• Video editing tools: A solid feature toolkit lets you trim, crop, rotate, and otherwise edit your videos.

• Audio enhancement: Automatically generates subtitles and includes audio editing features.

Pros: 

• The generous free plan includes 1080p video creation and no watermarks.

• You can customize your brand kit for consistent fonts, colors, and logos.

• Clipchamp includes templates for creating social media ads and marketing assets.

Cons: 

• It’s known to be slow when it comes to rendering.

• There’s a limited number of non-customizable templates.

Pricing: 

Clipchamp offers a free plan, while paid plans start at $119.99 per year.

4. Wondershare Filmora

Filmora's video creation tool uses AI to create video tutorials, promo videos, and any other video projects for you. Its AI editing tools understand commands like “Help me lighten the video” or “How can I improve my video quality?”. And if you’re looking for unique footage, use Filmora’s AI text-to-video tool.

Key features: 

• Boost video quality: AI-powered editing tools enhance video quality.

• AI-generated assets: AI also generates unique video footage and music.

• Quick-start templates: You can hit the ground running with a library of customizable templates, effects, and stock footage.

Pros: 

• AI makes creating video content easier.

• Filmora works with multiple devices, including desktop, tablet, and mobile.

• A free trial is available, with limited features.

Cons: 

• Videos created with the free plan are watermarked.

• Subscription costs are high compared to similar alternatives.

Pricing: 

Filmora offers a limited free trial, and paid plans start at $155.88 per year for one team user.

5. Vyond

Vyond uses a drag-and-drop video editor to make your life easier. It also uses AI to create a custom avatar from your photo, optimize voiceovers, and remove backgrounds. If you need an even quicker way to create marketing or training videos, try its library of video templates.

Key features: 

• Business-ready templates: Pre-made templates kickstart employee education, customer support, and more.

• Easy-to-use editor: Its drag-and-drop editor streamlines video creation without a steep learning curve.

• Safe and secure: Enterprise-level security and a data privacy framework keep your accounts and information secure.

Pros: 

• The intuitive editor simplifies video creation.

• There are multiple customization options, including AI avatars.

• You can quickly add voiceovers with text-to-speech.

Cons: 

• Vyond focuses on animated videos, which may not match certain brand styles.

• The free trial limits users to 720p resolution and includes a watermark.

Pricing: 

Vyond offers a 14-day free trial, and paid plans start at $25.00 a month when paid annually.

6. Adobe Express (formerly Adobe Spark)

Adobe’s free video creator, Adobe Express, features an easy-to-use drag-and-drop video editor that you can use right alongside your coworkers in real time. It also comes with a built-in content scheduler for batch-creating video content.

Key features: 

• Ready to create anything: A full content creation kit, including videos, logos, and more is ready to go.

• Adobe Stock access: You can access Adobe Stock photos, video, and audio, plus a library of pre-built templates.

• AI enhancements: AI functions turn text into images, add styles and textures, and create templates.

Pros: 

• Adobe Express conveniently integrates with other Adobe Creative Cloud apps.

• The free plan comes with generous features.

• Collaboration features like co-editing and comments make it efficient for teams.

Cons: 

• The free plan limits the length of videos, the number of accessible templates, and stock assets.

• Only .GIF and .MP4 formats are available when exporting videos.

Pricing: 

Adobe Express offers a free plan, and paid plans start at $99.99 per year.

7. Biteable

Biteable makes video creation for HR, sales, marketing, and L&D teams easy with multiple features that simplify the editing process. Along with premade templates, Biteable lets you type what you want, then uses its AI text-to-speech feature to create a video. 

Key features: 

• One-click brand kit: Biteable builds your brand kit for you, including colors, fonts, and logos, using your company website.

• Collaboration features: Teams can collaborate on videos with real-time co-editing, comments, and more.

• Video metrics: You can see the impact of your content, thanks to video view tracking and engagement analytics.

Pros: 

• Unique business-friendly features streamline video creation.

• The collaboration features help teams with editing and reviews.

• Templates support a variety of business use cases.

Cons: 

• Biteable requires a subscription and doesn’t offer a free trial for teams to try it out first.

• The lower-tier plan limits video length and doesn’t support captions.

Pricing: 

Biteable costs $49.00 per month when paid annually.

8. StoryXpress

A video hosting and creation platform, StoryXpress offers simple editing tools to streamline your video production. This includes the ability to crop video, blur sensitive information, and add pre-recorded intro and outro clips.

Key features: 

• Multi-app connections: StoryExpress integrates with multiple apps, including Mailchimp, Pipedrive, Hubspot, Salesforce, and Slack.

• SEO-optimizer: Marketing and sales teams love the optimized video SEO, including automatically-generated transcripts, captions, and on-page elements.

• Video data insights: Extensive video analytics including heatmaps and viewer email tracking inform your marketing strategy.

Pros: 

• SEO optimization expands your video’s reach.

• Multiple custom video CTA options help your audience take the next step.

• You can A/B test your video thumbnails to maximize click-through rates.

Cons: 

• StoryExpress requires a stable internet connection to record videos.

• Users aren’t able to record a specific part of their screen.

Pricing: 

StoryXpress offers a seven-day free trial, and paid plans start at $8.00 per month when billed annually.

9. Invideo AI

Turn AI into your video production crew with Invideo AI. Provide your video topic and the platform creates a script, scenes, and voiceovers. You can also prompt the AI to edit the video until it’s ready for your audience.

Key features: 

• AI video creator: Invideo can generate your entire video—you only provide a topic, audience, tone, and publication platform.

• Edit with AI: You can use text prompts to edit your AI-generated video footage and text.

• Intuitive editing: Drag and drop new video clips, text, or transitions to edit your content.

Pros: 

• Teammates can co-edit videos.

• Invideo offers a fully AI-powered video production workflow.

• There’s a limited free plan.

Cons: 

• AI-generated footage may not look realistic or accurate.

• Exporting videos requires large chunks of time.

Pricing: 

Invideo AI offers a free plan, and paid plans start at $20.00 per month for one user when paid annually.

10. Animoto

With a template and stock library packed with images, clips, and music, Animoto helps you get your video marketing strategy off the ground. Features like cropping and trimming your videos, adding voiceovers, and branding kits ensure your content looks unique and true to your company’s vibe.

Key features: 

• Ready-to-use assets: Numerous video templates, Getty Images stock photos, and licensed music tracks help you hit the ground running.

• Consistent branding: You can save your brand fonts, colors, and logos for consistency across video content.

• Share comments: Teammates can collaborate by leaving timestamped comments and replies on videos.

Pros: 

• Easy-to-use tools and dashboards reduce the learning curve.

• Animoto updates video aspect ratios to a square, 9:16 vertical, or 16:9 horizontal.

• There are editing tools for both trimming and scaling videos.

Cons: 

• The free plan limits video clips to 720p.

• Lower-tier plans are missing multiple key features, like screen and webcam recording.

Pricing: 

Animoto offers a free plan, and paid plans start at $8.00 a month when paid annually.

Ready to choose an online video maker? Here are some key features that help you create stunning videos:

Flexible video editing capabilities and styles

Look for a platform that exports videos in 1080p (HD) or 4K. Additionally, check whether the platform supports custom music, video clips, graphics, and branding elements—or if it has a well-rounded library of stock assets. Many video editors also include AI features to create custom clips, images, and music.

Marketing and sales videos benefit from more advanced editing tools to create professional videos. Animated videos are great solutions for creating training videos that cover complex topics. If you plan to create videos for internal communication, you can likely get away with simpler editing tools, like trimming, background noise reduction, and filler word removal.

Content management options

Choose an online video maker that lets you set permissions for each video clip in your library. Organization features like search and folders are also helpful. 

If your videos include proprietary company knowledge or sensitive information, ensure your video creation platform uses strong security measures.

Integrations with collaboration and communication tools

Your new video editing tool should fit seamlessly into your existing workflows. Some video marketing tools connect with communication apps like Microsoft Teams, Zoom, and Slack, while others connect with sales and project management apps like Zendesk, Jira, and Asana.

Analytics and reporting features

Keep tabs on video performance with analytics and reports. At a minimum, choose a video creation platform that lets you check how many people viewed your video.

Certain video creation tools offer more advanced analytics and tracking features that may appeal more to outbound and inbound sales and marketing teams, such as email tracking, heatmaps, and video completion.

Loom’s Engagement Insights track how many views your videos get, completion rate, and CTA conversion rate. You can also set your Loom videos to require an email to view, which lets your sales reps collect leads to follow up with in the future.

You don’t need to pay an outrageous amount for a video production company, and you don’t need costly subscriptions with overwhelming video creation tools either. A straightforward platform like Loom lets you create engaging videos in a snap. 

Simply press record and Loom instantly edits your videos so they’re ready to send to a coworker, embed in a sales email, or post on social media. With a toolkit full of thoughtful features, Loom enhances your existing workflows rather than bogging them down with unnecessary extras. 

Try it for free and find out how Loom helps you easily produce professional-quality videos in minutes.